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Coleman Collins

[email protected]


University Of Notre Dame, May 2011
B.A., College of Arts and Letters
Majors: Graphic Design, Film Theory (Honors)
Capstone: Transmedia Narrative


OhmcoachDecember 2017 – now Co-founder, Head of Product, Head Coach Founded a health and fitness company that helps busy professionals achieve their full potential. Solo design and development of a custom software platform (Rails) to allow athletes to recieve daily workouts on their phone (mobile web and SMS). Developed holistic health programs for a variety of busy professionals as an NSCA-Certified Strength & Conditioning Specialist. Developed websites and content marketing material for Ohmcoach, including The Road Warrior properties.

&c.May 2011 – now Partner, Product Designer Solo practitioner in user research, graphic design, product design, and web development for clients in a variety of domains and media, primarily for media and information products businesses. Collaborated with my partner to acquire clients, consult on strategic marketing, content, and consumer engagement strategies, negotiate and execute contracts.

ThoughtWorksMay 2014 – October 2016 Competency Lead, Visual Design Set the direction and expectations (as well as provide mentorship) for the professional growth, learning and development of ThoughtWorks designers Engineered team culture and drove the continued evolution of our tools and processes (especially how we worked with developent teams).

ThoughtWorksJune 2012 – October 2016 Lead UX & Product Design Consultant Practitioner and Consultant in Digital Product Design and User Experience to clients ranging from Fortune 50 companies to tiny startups. Roles, responsibilities, and outcomes varied from project-to-project, but included: Product Design — Led teams or acted as solo designer in a wide variety of domains, including banking, ecommerce, CPG, grocery, pharmacy, developer tools, and more. Front-End Development — including a wide variety of prototyping, and production code making a $9B line of business fully responsive and accessible. UX & Service Design — including traffic flow and throughput optimization for a point-of-sale that saw User Research — everything from ethnographic studies on aircraft maintenance to full one-way-mirror testing of applications to digging deep into website analytics and conversion data. Facilitation — in addition to the standard "Agile" ceremonies, faciliated weeklong new product innovation and project discovery workshops with a variety of clients. Team Leadership — led design and dev teams as large as 8 people to deliver high-quality, low-defect products on schedule. Process Consulting — worked with several large in-house dev shops to streamline handoff and collaboration between design and devlopment, adopt and define new processes, in some cases bringing necesary design lead time down from months to days.

SpongecellFeb 2012 – May 2012 Marketing Designer Designed interactive web ads as brand and campaign extensions High-interactivity ads and dynamic creative increased ad click-through and conversion by up to 50%

Donna Karan's Urban ZenJan 2012 – April 2012 Designer Drove a collaborative, comprehensive internal pitch and strategy for a full overhaul of the Urban Zen Foundation’s digital presence. This included: UX research and design, information architecture, content creation and social media strategy, paid and earned traffic generation strategy, traffic flow analytics and optimization, creating initial project timelines and plan of action, and the actual visual design of the site.

Web Networks, Inc.Aug 2011 – Dec 2011 Designer, Conversion Path Optimizer Created landing pages, short videos, graphics for traffic funnels in the Web Networks portfolio, shepherding from concept through execution in video, code, and image. Optimized messaging and design using A/B and multivariate testing, traffic flow and user path analytics, and other tools. Improved click-through on Web Networks' main funnel by 38% in five months, resulting in a net revenue increase of $280K.

Skills & Tools

Technical Semantic Markup Deep, Weird CSS Knowledge JavaScript, node.js, jQuery, express, Angular 1.8 Ruby/Rails

Design Visual design Ethnographic Research (user interviews, contextual inquiry) Quantitative Research (heat maps, analytics) User Testing (scripted testing, card sorting) Ecommerce Data analysis (Revenue, CTR, AOV, CAC, etc.) Workshop and Collaborative Faciliation Sketching and Charette exercises Journey Mapping Wireframing & Information Architecture Prototyping (from hi-fi to paper)

Etc. Agile/Scrum/XP/etc practices and processes, especially in relation to design Feature discovery and planning Product roadmapping Exceptional written communication skills Generative text and digital/interactive art

Public Work

I won't tell if you won't Typeforce 8 (2017) This art installation explores technology-mediated interaction through the sharing of secrets. Photos of the show here.

A Cargo Cult Of Innovation Business Agility Atlanta (2017) This talk explores the difference between looking innovative and acting innovative. Slides here.

Complimentron Typeforce 7 (2016) This art installation is a robot that gives you compliments. Not everything needs deep meaning. More here.

Get Over Yourself: How Humility and Empathy Can Save Design Interaction '15 (2015) This panel discussion addressed the ways in which the contemporary role of product designer is as much facilitator and editor as creator. It was not recorded.

Designing The Second Interface Qconf SF (2014) This talk addressed the usability principles behind the invisible niceties of IDEs and text editors (like syntax highlighting). Video here.

The Modern Web Is Broken For People With Disabilities Thoughtworks Insights (2014) This article addresses the relative incompatibility of SPAs and Screen readers. You can read it on ThoughtWorks Insights.

Last updated on January 9th, 2018.

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